CONTENT CREATION
We apply many of the principles and insights gained in neuroscience and psychology to produce engaging content for those in the healthcare, workplace wellness and insurance industries, as well as for small businesses.
Using techniques, information, and advice from the growing field of neuromarketing, we help brands and individuals create more focused, results-driven content.
72%
of businesses in Europe now use content to help grow their brand
According to a HubSpot survey, nearly three-quarters of all businesses in 2023 used some sort of content marketing in an attempt to grow their brand. This could be via simple Instagram page, a monthly newsletter or blogs on LinkedIn. There is good reason for this. Content marketing can boost business leads, raise brand awareness and build trust with an audience.
Put simply, content is a great way to start a conversation with your audience that boosts your return on investment (ROI). I specialise in helping businesses, brands and individuals build a content strategy and create the content to go with it.
WHAT WE OFFER
We can help you become the author of your own great content. After a period of research into your needs, our team of copywriters will ghostwrite high quality original articles, which are published under your name. These will target your existing and future customers with more effective marketing content using the principles of neuromarketing.
This service includes:
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Content strategy
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Content creation
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Social media
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Email marketing
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SEO
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Infographics
BUILD TRUST & CREDIBILITY /
Customers don’t want to be talked at. They don’t want to be sold to. They take action when they relate to a brand or person.
HOW IT WORKS
Here is an example. Imagine you’re a DIY store. Instead of spending all your advertising budget on basic ads for the business or some of the products it sells. You create content that is helpful to customers and solves their problem: How to build a shed; How to lay a patio; How to create a raised bed; An example of what paint colours compliment one another. The possibilities are endless.
Of course, you link though to the materials required throughout and at the end of the blog post. This blog isn’t just placed on your website. It goes on other Social Media platforms. It is reproduced into a helpful infographic, and added to your next newsletter. If you do advertising, you can even mention it there. The aim is that you or your business rapidly becomes to the go to for all this useful information.
To achieve this, we work with you by:
DOING OUR RESEARCH
We’ll immerse ourselves in your brand and products. We’ll investigate your needs and current strategy. We’ll ask a lot of questions.
GETTING YOUR INPUT
No one knows your business better than you. It may well be that you already have heaps of great ideas, or you don’t even know you have them.
CREATING
BRIEFS
These will be detailed. But they’ll help our team of writers be as immersed in your business and needs as we have just become.
WRITING
CONTENT
Our team of expert and trusted writers, love doing this. We love editing and rereading too
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GETTING YOUR FEEDBACK
We will expect you to review the article and give your feedback. By all means suggest improvements before your give your final approval.
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PUBLISHING CONTENT
This will be on your website, and other appropriate websites too. We’ll then help you spread the word that this useful content is now available.
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WHAT IS NEUROMARKETING?
Neuromarketing is the study of how people's brains respond messages by scientifically monitoring brainwave activity, eye tracking and skin response. It gives us great insight into what does and doesn’t work when talking to people. It tells us for example, that we should look to:
Aim for familiarity - the brain craves things that are familiar and this helps us build bonds and trust
Use emotions - Content that triggers an emotional response, even if initially negative, is better than no emotional response
Avoid complexity - copywriters already do everything possible to make content simple and straightforward for the reader. But we must be aware of all potential reasons why people might suddenly turn away, such as poor font choice, a complex graphic or sentences that go on and on and on and on and on
